中文版：
《传媒可持续发展·ESG专栏》（第一期）
亲爱的联合国教科文组织媒介素养联盟成员们：
我是来自中国的《传媒1号》主编浅度，我们团队以「From ESG to Media」为理念，以推动建设一个绿色的（E）、有社会责任感的（S）、治理模式先进的（G）可持续发展传媒业为目标，致力于让「传媒可持续发展·ESG」从中国到世界，都能成为一种引起人们重视的、重要的媒介素养，让全球传媒人都用可持续发展·ESG的眼光来做传媒业，经营传媒公司、创作传媒作品。
从今天起，我会开始在这里陆续刊载「传媒可持续发展·ESG专栏」。在这个专栏中，会有两种类型内容：
第一种内容是深度长文，我会将已经在中国发表的、《传媒1号》刊载的关于「传媒可持续发展·ESG」主题的行业深度长文翻译成英文在此专栏中分享，其中有包括我们关于「传媒可持续发展·ESG」的理念、评级模型、行业报告；
第二种内容是案例研究，我会将在「第一届传媒可持续发展·ESG榜」中搜集到的来自中国传媒业践行可持续发展·ESG精神的宝贵传媒公司案例、作品案例在此专栏中进行拆解分析。
希望这个专栏可以给到想要不管在理论上或者实践上探索传媒业可持续发展路径的联盟成员们以启发，更希望借助联合国教科文组织媒介素养联盟的平台，学习到来自全球在「传媒可持续发展·ESG」领域的研究与实践。
我们共同搭建起全球传媒业在可持续发展·ESG议题上的话语场，进行更多文化交流、行业碰撞，让属于全人类的媒体业沿着可持续发展·ESG的道路向善向上。
致以最诚挚的问候。
浅度
《传媒1号》主编
中国新闻文化促进会教育传播专委会副秘书长
邮箱：786601271@qq.com
英文版：Media Sustainability-ESG Column | Issue 1
Dear UNESCO MIL Alliance members,
I am Qiandu, Editor-in-Chief of Media One Research from China. Guided by the philosophy of “From ESG to Media,” our team is dedicated to advancing a green (E), socially responsible (S), and governance-advanced (G) sustainable media industry. We aim to elevate “Media Sustainability-ESG” into a critical dimension of media literacy worldwide, inspiring global media professionals to integrate sustainability and ESG principles into their operations, corporate strategies, and creative works.
Starting today, I will launch the “Media Sustainability-ESG Column” here. This column will feature two types of content:
1、In-Depth Articles: I will translate and share long-form industry analyses originally published in Chinese by Media One Research, focusing on Media Sustainability-ESG. These include our core frameworks, rating models, and industry reports.
2、Case Studies: I will dissect exemplary cases from Chinese media companies and works collected during “The 1st Media Sustainability-ESG Ranking List,” highlighting how they embody sustainability and ESG values.
I hope this column inspires Alliance members exploring sustainable pathways for the media industry—both theoretically and practically. Moreover, I look forward to learning from global research and practices in Media Sustainability-ESG through UNESCO MIL Alliance’s platform.
Together, let us build a global dialogue on sustainability and ESG in media, fostering cultural exchange and industry innovation to steer our shared media ecosystem toward a brighter, more sustainable future.
Warm regards,
Qiandu
Editor-in-Chief of Media One Research
Deputy Secretary-General of the Education and Communication Committee, China Media Culture Promotion Association
Email: 786601271@qq.com