中文版：
《传媒可持续发展・ESG 专栏》（第五期）深度解读：游戏行业 ESG 表现亮眼 —— 跻身传媒业中上游阵营亲爱的联合国教科文组织媒介素养联盟成员们：在首期传媒可持续发展指数评估中，游戏行业展现出强劲的可持续发展活力。在 TOP20 企业中，游戏公司不仅占据三席，宝通科技更以优秀的表现获得 50.86 分，跻身榜单第 3 名，成为仅有的 4 所荣获实践者（50-59 分）评级的企业之一；另外两家公司完美世界、三七互娱分别以 44.68 分和 41.01 分的评分获得了第 8 名、第 13 名的成绩。本次纳入评估的 12 家游戏公司平均得分 31.41 分，在传媒各细分领域中位居中上游，显著高于影视院线（28.06 分）、出版（21.9 分）和电视广播（19.08 分）行业，略低于广告营销（33.46 分）和数字媒体（32.78 分）行业，这一表现也同样印证了不仅是头部企业，整体游戏行业在可持续发展・ESG 实践中都保持了一定的基本水准。对联合国媒介素养伙伴的潜在价值：● 行业标杆参考：游戏行业作为数字传媒重要分支，其 ESG 实践成果为全球传媒业可持续发展提供了可借鉴的细分领域样本，尤其为文化内容类企业提供了实践参考。● 青年价值引导：Z 世代为游戏核心用户群体，游戏行业的 ESG 实践可通过沉浸式体验传递可持续发展理念，为联合国媒介素养项目中的青年价值引导提供创新路径。
浅度
《传媒 1 号》主编中国新闻文化促进会教育传播专委会副秘书长
邮箱：786601271@qq.com
英文版：
Media Sustainability-ESG Column | Issue 5In-Depth Briefing: Impressive ESG Performance of the Game Industry—Ranking in the Upper-Middle Tier of the Media SectorDear UNESCO MIL Alliance members,In the first Media Sustainability Index assessment, the game industry has demonstrated strong vitality in sustainable development. Among the TOP 20 enterprises, game companies accounted for three seats. Baotong Technology stood out with an excellent score of 50.86, ranking 3rd on the list and becoming one of only 4 enterprises awarded the Practitioner (50-59 points) rating. Additionally, two other companies, Perfect World and 37 Interactive Entertainment, secured the 8th and 13th positions with scores of 44.68 and 41.01 respectively.The 12 game companies included in this assessment achieved an average score of 31.41, ranking in the upper-middle tier among various sub-sectors of the media industry. This score is significantly higher than that of film and television theaters (28.06 points), publishing (21.9 points), and radio and television (19.08 points), and slightly lower than that of advertising and marketing (33.46 points) and digital media (32.78 points). This performance also confirms that not only leading enterprises but the entire game industry has maintained a certain basic level in sustainable development·ESG practices.Value for UNESCO Partners● Industry Benchmark Reference: As an important branch of digital media, the game industry’s ESG practice results provide a referenceable sub-sector sample for the sustainable development of the global media industry, especially for cultural content enterprises.● Youth Value Guidance: Generation Z is the core user group of games. The ESG practices of the game industry can convey the concept of sustainable development through immersive experiences, providing an innovative path for youth value guidance in UNESCO’s media literacy projects.
Best regards.
Qiandu
Editor-in-Chief, Media One Research
Deputy Secretary-General, Education & Communication Committee, China Media Culture Promotion Association
Email: 786601271@qq.com