中文版：
《传媒可持续发展・ESG 专栏（第五期）》深度解读
传媒可持续发展・ESG 专栏（第五期）
深度解读：「第一届传媒业可持续发展指数」深度观察② | 广告营销公司篇
亲爱的联合国教科文组织媒介素养联盟成员们：
本期聚焦中国广告营销行业ESG实践标杆成果，易点天下、三维通信等TOP5企业依托技术创新实现ESG与商业融合，打造绿色科技溢价、跨境合规体系、美育公益闭环等可落地模式，将ESG从合规要求转化为核心竞争力，为行业可持续发展树立范本。
对联合国媒介素养伙伴的潜在价值：
● 提供实践范本：企业将ESG融入主营业务的创新路径，为全球传媒机构打造可复制的价值转化模式。
● 赋能绿色传播：低碳技术与公益传播的结合，为媒介素养项目的绿色实践提供实操参考。
浅度
《传媒 1 号》主编中国新闻文化促进会教育传播专委会副秘书长
邮箱：786601271@qq.com
英文版：
Media Sustainability-ESG Column | Issue 5
In-Depth Briefing: The 1st Media Sustainability Index – In-depth Observation ② | Advertising & Marketing Companies Edition
Dear UNESCO MIL Alliance members,
This issue focuses on the benchmark ESG practice achievements of China’s advertising and marketing industry. The top 5 enterprises including EZIT Global and Sunwave Communication integrate ESG with business through technological innovation, creating implementable models such as green technology premium, cross-border compliance system and aesthetic education public welfare closed loop, transforming ESG from compliance requirements into core competitiveness and setting a model for the sustainable development of the industry.
Value for UNESCO Partners
● Providing Practical Models: The innovative path of enterprises integrating ESG into core business offers a replicable value transformation model for global media institutions.
● Empowering Green Communication: The combination of low-carbon technology and public welfare communication provides practical reference for the green practice of media literacy projects.
Best regards,
Qiandu
Editor-in-Chief, Media One Research
Deputy Secretary-General, Education & Communication Committee, China Media Culture Promotion Association
Email: 786601271@qq.com