中文版：
《传媒可持续发展・ESG 专栏》（第四期）
深度解读：《“传媒作品可持续发展・ESG 评级模型” 正式发布》—— 全球首个传媒作品 ESG 评估新范式
亲爱的联合国教科文组织媒介素养联盟成员们：
在本期专栏中，我们将聚焦全球首个传媒作品专属 ESG 评级工具 ——“传媒作品可持续发展・ESG 评级模型”。该模型由香港中文大学、中国传媒大学及《传媒 1 号》联合研发，通过适配传媒行业特质重构评估逻辑，为解决传媒作品 “评估难、标准化弱” 的行业痛点提供了创新方案，对全球传媒内容可持续发展具有重要参考意义。
对联合国媒介素养伙伴的潜在价值：
● 填补行业评估空白：作为全球首个传媒作品 ESG 评级模型，其指标库与评分逻辑可直接为各国传媒机构提供标准化工具，大幅降低本土评估体系的搭建成本。
● 赋能媒介素养实践：模型中 “影响” 维度对绿色理念普及、文化传播、公益赋能等的量化评估，可为联合国媒介素养项目提供可落地的效果衡量框架，让传播价值的评估更具科学性与说服力。
浅度
《传媒 1 号》主编
中国新闻文化促进会教育传播专委会副秘书长
邮箱：786601271@qq.com
英文版：
Media Sustainability-ESG Column | Issue 4
In-Depth Briefing: “Media Works Sustainable Development·ESG Rating Model” Officially Launched—The World’s First ESG Assessment Paradigm for Media Works
Dear UNESCO MIL Alliance members,
In this issue, we focus on the world’s first ESG rating tool tailored for media works—the “Media Works Sustainable Development·ESG Rating Model”. Co-developed by The Chinese University of Hong Kong, Communication University of China, and Media One Research, the model restructures evaluation logic to fit media industry characteristics, offering an innovative solution to the sector’s long-standing pain points of “difficult assessment and weak standardization” and providing significant reference for global media content sustainability.
Value for UNESCO Partners
● Filling the Industry Assessment Gap: As the world’s first ESG rating model for media works, its indicator library and scoring logic can directly provide standardized tools for media institutions in various countries, significantly reducing the cost of building local evaluation systems.
● Empowering Media Literacy Practices: The “Impact” dimension’s quantitative assessment of green concept popularization, cultural communication, and public welfare empowerment can provide a implementable effect measurement framework for UNESCO’s media literacy projects, making the evaluation of communication value more scientific and persuasive.
Best regards,
Qiandu
Editor-in-Chief, Media One Research
Deputy Secretary-General, Education & Communication Committee, China Media Culture Promotion Association
Email: 786601271@qq.com