中文版：
《传媒可持续发展·ESG专栏》（第二期）
深度长文分享：《“第一届传媒可持续发展·ESG榜”在京揭晓，推动行业向善破局》
亲爱的联合国教科文组织媒介素养联盟成员们：
今天想要跟大家分享的，是2025年正在中国传媒业悄然发生的一些变化的事。
「传媒可持续发展·ESG」理念，对于中国传媒业和中国传媒人而言，还是比较先锋而前沿的理念，要做这个理念的普及非常不易。
但是，通过“第一届传媒可持续发展·ESG榜”，我们在中国集结了一批愿意致力于这方向研究的学者、专家，他们一起参与评级模型的制定，形成了“传媒业可持续发展VPI评级模型（公司模型）”与“传媒作品可持续发展·ESG评级模型（作品模型）”，并用这两个模型得出了“第一届传媒业可持续发展指数（公司榜单）”与“第一届传媒可持续发展·ESG作品榜”（作品榜单）。
通过“第一届传媒可持续发展·ESG榜”，「传媒可持续发展·ESG」理念开始进入一部分中国传媒公司的议程与中国传媒人的意识之中：
我听到有来自出版业的传媒人说，以前并不了解ESG，但是这次了解之后，她想要把ESG的理念不仅贯彻到书传播的理念，更要贯彻到书的制作流程，甚至希望联合制定更细化的出版业的可持续发展·ESG标准；
我听到有来自电视业的传媒人说，他们想要探索「0碳晚会」的可能性，或许能做出中国首个以ESG视角来全程自我监督的晚会，而这样的晚会，也会让赞助这台晚会的广告主，成为ESG社会价值的共创方。
行业的变化从来不是骤变的、而是渐变的，是从一个又一个鲜活的人的思想觉醒开始、灵感爆发开始，慢慢，变成一种大家的共识。
浅度
《传媒1号》主编
中国新闻文化促进会教育传播专委会副秘书长
邮箱：786601271@qq.com
英文版：
Media Sustainability-ESG Column | Issue 2
In-Depth Article: “The 1st Media Sustainability-ESG Ranking List Unveiled in Beijing, Catalyzing a Virtuous Transformation in the Industry”
Dear UNESCO MIL Alliance members,
Today, I would like to share with you some quiet yet significant shifts taking place in China’s media industry in 2025.
The concept of “Media Sustainability-ESG” remains relatively pioneering and cutting-edge for both Chinese media organizations and professionals. Popularizing this concept has been no easy task.
However, through “The 1st Media Sustainability-ESG Ranking List,” we have brought together a group of scholars and experts in China committed to advancing this field. Together, they contributed to the development of two rating models:
- The VPI Assessment Model for the Media Sector’s Corporate Sustainability (corporate model)
- The Sustainability-ESG Assessment Model for Media Productions (works model)
Using these models, we derived the following outcomes:
- The 1st Media Sustainability Index (corporate list)
- The 1st Media Sustainability-ESG Works List (works list)
Through this initiative, the principles of Media Sustainability-ESG are gradually entering the agenda of Chinese media companies and the consciousness of media professionals:
A publishing professional shared with me that she had little prior knowledge of ESG. However, after learning about it through the ranking, she now aims to integrate ESG principles not only into the messaging of books but also into the entire publishing process. She even expressed interest in collaboratively developing more detailed Sustainability-ESG standards tailored to the publishing industry.
A representative from the television industry mentioned their desire to explore the possibility of a “zero-carbon gala”—potentially the first in China to be self-monitored from an ESG perspective. Such an event would also allow sponsors to co-create social value aligned with ESG goals.
Industry transformation is never abrupt; it is gradual. It begins with the awakening of inspiration in individuals and slowly evolves into a shared consensus.
Warm regards,
Qiandu
Editor-in-Chief of Media One Research
Deputy Secretary-General of the Education and Communication Committee, China Media Culture Promotion Association
Email: 786601271@qq.com