Center Overview

The Institute for Media Sustainability and ESG, jointly launched by the Centre for Business Sustainability at The Chinese University of Hong Kong and “Media One Research”, is firmly committed to its core mission of empowering sustainable media development and driving ESG communication across all industries.

The Research Institute is committed to advancing the sustainable development of the media sector through a dual‑pronged ESG approach: on the one hand, it helps media organizations undergo their own ESG transformation and enhance their capacity for sustainable growth; on the other, it leverages the industry’s expertise in sustainability to support ESG communications across all sectors, fostering a media‑centric ecosystem for sustainable development.

The four key positioning pillars of the Research Institute—

A Theoretical Hinterland: Building a China‑specific theoretical framework for sustainable development and ESG communication.

An Industry Enabler: Driving sustainable development and ESG transformation across the media sector and myriad industries.

Talent Incubator: Cultivating versatile professionals equipped with ESG literacy and media‑related practical skills.

International Exchange Platform: Sharing China’s sustainable development, ESG practices, and insights on a global stage